EDGE AI AGENCY

MEDSPA GROWTH DIAGNOSTIC

FREE ASSESSMENT

Is Your Medspa Leaving $10K–$50K on the Table?

14 questions. 5 minutes. Personalized advice anchored in what the top 1% of practices actually do — and a clear map of your biggest revenue gaps.

Profit Margins - Memberships - Reactivation - Conversion - Dedicated Sales Role - Staff Comp - Provider Utilization

Built by Nelly Johansson, PA-C — master injector, medspa founder and exit strategist. No spam, ever.

MEDSPA GROWTH DIAGNOSTIC

PROFIT MARGIN

What is your practice's current net profit margin?

Under 15% — or honestly, I'm not sure

15–29% — profitable but not where we want to be

30%+ — we track it monthly and actively manage to it

1/14

MEDSPA GROWTH DIAGNOSTIC

RECURRING REVENUE

Do you have an active membership program?

No membership program at all

We have one but less than 10% of patients are enrolled

Yes — 10%+ of active patients are on a monthly membership

2/14

MEDSPA GROWTH DIAGNOSTIC

DATABASE REACTIVATION

When did you last run a reactivation campaign to lapsed patients?

We've never run one — we don't really touch old leads

Over 6 months ago, or we've done it manually once

We have an automated or regular system for this

3/14

MEDSPA GROWTH DIAGNOSTIC

LEAD CONVERSATION

What happens when a new lead inquires — call, DM, or form?

The front desk responds when they get to it

We follow up within a few hours, but it's inconsistent

Automated follow-up responds within minutes, 24/7

4/14

MEDSPA GROWTH DIAGNOSTIC

NO-SHOW & CANCELLATION

How do you handle appointment no-shows and last-minute cancellations?

We remind them once — no deposit required, no real system

We send reminders but still lose 20%+ of bookings

Deposits + automated reminder sequences — no-show rate under 10%

5/14

MEDSPA GROWTH DIAGNOSTIC

PACKAGE & BUNDLING

How are treatment packages presented to patients?

Patients mostly book single services — packages are rarely offered

We mention packages at checkout occasionally

Packages are built into every consultation as the default recommendation

6/14

MEDSPA GROWTH DIAGNOSTIC

KPI TRACKING

Do you track and review key performance metrics monthly?

We check revenue but don't track retention, conversion, or CLV

We review some numbers but it's informal and inconsistent

Monthly dashboard: retention, CLV, revenue per provider, conversion, margin

7/14

MEDSPA GROWTH DIAGNOSTIC

SERVICE MIX & MARGIN

How is your service menu structured?

Wide range — we try to offer something for everyone

Core menu but we still carry several low-margin services

Lean, high-margin menu — injectables as the anchor, strategic add-ons only

8/14

MEDSPA GROWTH DIAGNOSTIC

ONLINE REPUTATION

How do you collect Google reviews?

No process — patients leave them if they feel like it

We ask verbally but have no automated follow-up

Automated post-visit review request — actively managing our local ranking

9/14

MEDSPA GROWTH DIAGNOSTIC

POST-VISIT RETENTION

What happens after a patient's appointment?

Nothing structured — we hope they rebook on their own

We send a thank you or follow-up text manually sometimes

Automated sequence: results check-in, rebooking prompt, retail recommendation

10/14

MEDSPA GROWTH DIAGNOSTIC

REATIL & UPSELL

How much of your revenue comes from retail skincare or product sales?

Minimal — patients don't really buy products from us

Some retail, but passive — no structured recommendation process

Retail is 10%+ of revenue with a consistent recommendation protocol

11/14

MEDSPA GROWTH DIAGNOSTIC

DEDICATED SALE ROLE

Who is responsible for presenting memberships, packages, and rebooking to patients?

The injector handles it — if they remember to mention it

Front desk does it sometimes, but there's no clear ownership

A dedicated patient experience role — membership and package sales is their only job

12/14

MEDSPA GROWTH DIAGNOSTIC

PROVIDER UTILIZATION

What percentage of your providers' time is spent delivering treatments?

We've never measured it

Roughly 50–60% — the rest is admin, consults, and downtime

80%+ in chair — admin and follow-up handled by support or automation

14/14

MEDSPA GROWTH DIAGNOSTIC

STAFF COMPENSATION

How is your clinical staff compensated?

Flat hourly or salary — no performance component

Base plus some commission, but not tied to specific KPIs

Performance-based: revenue, rebooking rate, retail, and membership conversions

13/14

MEDSPA GROWTH DIAGNOSTIC

Your results are ready.

One more step — a few details so we can send your full personalized report and get you the right follow-up.

Your personalized gap analysis will be sent to [email protected]. No spam.

14/14

MEDSPA GROWTH DIAGNOSTIC

NEXT STEP

Let's Talk Through What This Means for Your Practice

This diagnostic gives you the map. The strategy call gives you the route. I'll walk through your specific answers, tell you exactly which gap to close first based on your revenue stage, and give you a realistic picture of what's achievable in your next 90 days.

No pitch. No generic advice. Specific to what you just told me.
Nelly Johansson, PA-C

Master Injector · Built & Exited a 7-Figure Medspa from Zero · Fractional Growth Strategist for Aesthetic Practices

Practices at this stage typically have 1–2 high-leverage optimizations that unlock significant revenue without adding headcount.